Whitey Hawking Post

I was not even four months old when this issue of LIFE magazine hit the newsstands.  Always nice to see Mark Antony smoking.  And Liz not wearing a wedding ring.

LIFE - April 13, 1962

On page eight of that issue we see Whitey Ford hawking Post Cereal Trading cards. 

image lifted from this ebay auction

I didn't know about these Mantle and Maris cards with advertising backs until doing some searching for baseball related advertising images for a previous blog entry.

This is a far cry from the earliest baseball card advertising I've seen (here and here).